Hi, I'm Kate McCrossin
designer
dog lover
david bowie fan
I'm a Sydney based designer committed to crafting strategically informed design solutions in collaboration with my clients
It all starts with a story..
Just like the one about the Jean Genie, a good story captivates its audience!
I work collaboratively with charity organisations, small businesses and start-ups to uncover their story, define their message and craft effective communication pieces across all touchpoints, connecting them with their communities and creating rewarding engagement experiences.
Branding
More than a just a logo – branding draws on the feeling people have when interacting with with you, and includes a tight visual design system, and guidelines to ensure consistency
Strategy
Digging down with deep research into who we are talking to – and then understanding how we position ourselves for maximum effect – we do this together through a series of workshops
Online
Chances are it's online where you first connect with your people – websites, social media campaigns and keynote slides have to stand out when they need to
Very much still a relevant medium, print is not dead! Understanding how to use it to its potential, along with the difference between RGB and CMYK, is a valued craft
It's a process of working together
I'm curious – and I love a good chat!
My process involves working in close collaboration with you – workshopping together, defining your design problems and forming the basis for what we do, how we do it, and who we are doing it for – quickly and successfully reaching design goals.
If you think we'd be a perfect match, fill out the form and I'll be in touch!
“..ch–ch–ch–ch–changes, turn and face the strange..”
